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Greggs partners with SSP to open Cardiff Airport site

The opening comes through a partnership between the British bakery chain and food travel experts SSP

Greggs and SSP have recently partnered to open a new unit at Cardiff Airport, the first reveal of many planned improvements to the passenger experience at the location.

The unit is located on the first floor before the security checkpoint, providing a great convenient option for travellers coming through the airport.

Lee Smith, head of business development, said: “We have listened to our customers and it is great to be in a position to offer an alternative cost effective food offering. Greggs will feature prominently within our refreshed main terminal before security; the shop will be a great addition to the airport and complement the facilities located in the departure lounge for passengers.” 

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Greggs commercial director, Malcolm Copland, said: “We are delighted to open another shop with SSP. We know that high quality food-on-the-go and convenience go hand in hand, and this shop at Cardiff Airport gives us the opportunity to bring our range of products to more customers in an exciting new location.”

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Kari Daniels, CEO SSP UK & Ireland, added: “At SSP, we take great pride in having brought a number of customer-favourite high street brands into travel locations around the globe. 

“Our partnership with Greggs gives guests the opportunity to engage with a true British F&B institution during their travels, with both familiar favourites and an ever-evolving menu of new treats. This, our first unit with the brand in an airport environment, is a welcome next step in our partnership and we’re confident that international guests at the airport will fully embrace the offer.”

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