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Beverages

Wettest July on record dampens drinks sales

Despite the adversity wine managed to hold onto growth with a 1% increase in sales

Drinks sales in the UK were down 6% for the week ended 5 August compared with the same week in 2022, the worst weekly measurement in the year to date.

This drop was exacerbated by three days of double-digit declines, with only two days managing to achieve marginal growth.

The figures were not helped by strong comparatives in 2022 where the weather was consistently in the high 20s.

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Cider emerged as a barometer of overall performance, experiencing a 15% decline in sales.

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Spirits saw a drop of 11%, while soft drinks dropped 7% and beer category also saw a drop into negative territory, with sales down by -4%.

Despite the adversity wine managed to hold onto growth with a 1% increase in sales.

Jonathan Jones, CGA’s managing director, UK and Ireland, said: “As the On Premise reflects on a dampened week marked by disappointing weather and declining sales, operators and suppliers are undoubtedly pinning their hopes on August to bring a resurgence of summer and positive performances.

“The unpredictability of weather patterns highlights the significance for businesses to adeptly manage these challenges and tailor strategies to ensure resilience and growth in the On Premise.”

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