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F1 Arcade to open new location in Birmingham

The brand’s launch in Birmingham will also see F1 Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses

F1 Arcade, the world’s first official Formula 1 simulator racing experience, has announced that bookings for its second UK venue in Birmingham’s Chamberlain Square are officially open. 

The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1, featuring motion and audio-visual effects to fully immerse guests in their races. 

A globally inspired menu will be offered to customers, featuring hero dishes such as wagyu beef burgers, Spanish seabass ceviche, and wild miso mushroom tacos. 

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The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative Arcade Hub where guests can create personal driver profiles and immerse themselves in a world tailored to their individual preferences and achievements. 

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The brand’s launch in Birmingham will also see F1 Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses. 

Adam Breeden, CEO and founder of F1 Arcade, said: “Birmingham was the obvious choice for our second venue opening in partnership with Formula 1 and we are thrilled to bring one of the world’s most sought-after hospitality experiences to the city. 

“Birmingham’s legendary automotive heritage and, of course, the fact it was once host to the thrilling Super Prix, makes this city the perfect home for F1 Arcade. We can’t wait to become part of the city’s vibrant leisure scene.”

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