Bill’s delivers record like-for-like sales in H1
Trading for the period has been ahead of expectations following a ‘comprehensive’ review of the estate and business goals
Bill’s has delivered its highest ever like-for-like sales for its current trading sites, with sales of £45.3m for the six months ended 30 June, up 4.5% on HY22.
The group’s EBITDA also reached £2.45m during the H1 period, an increase of £2.55m on the same period last year after sustaining huge losses during and post-pandemic.
Trading for the period has been ahead of expectations following a “comprehensive” review of the estate and business goals.
According to the group, these actions have provided a clear 2023 strategy that is centred on its ‘everyone leaves happy’ mantra, with the chain of restaurants remaining “unparalleled in its focus on guest experiences and team engagement”.
Tom James, managing director of Bill’s, said: “Despite the backdrop of the challenging trading environment, I am pleased with our performance at the half-year. The team has been working incredibly hard repositioning the brand towards the prominent trends we are seeing.
“We have welcomed a staggering 2.67 million people this year so far. We have overhauled the website so guests can experience a smooth booking journey, resulting in website traffic and bookings up 22% on last year.”
He added: “The business is now on a firm footing for future growth and focussed expansion. I am excited for all the initiatives and developments we have planned for the rest of this year and beyond.”
Richard Caring, owner of Bill’s, added: “The numbers speak for themselves that Bill’s is back on track. The necessary steps taken by Tom and the team such as their forensic approach to cost controls have paid off and Bill’s remains a popular dining location.
“Continuing to deliver a best-in-class customer experience offering healthy and seasonal food and drinks, the team have transformed the business, whilst remaining true to the values of Bill’s.”