Thirty7 restaurant to open in Covent Garden

New all-day dining concept thirty7 will open its debut location in Covent Garden, London. Conceived by Hampton Lovell and Co, the founders of seafood and oyster restaurant The Oystermen, the launch of thirty7 marks their third hospitality venue within the Covent Garden neighbourhood, further reemphasising the destination’s commitment to creating strong relationships with existing occupiers and incubating innovative new concepts. Joining Matt Lovell and Rob Hampton’s two other locations within the portfolio, The Oystermen and Bedford Street Wines, thirty7 will be opening a 1,544 sq ft space at 37 Bedford Street that will seat 45 diners, including a basement cocktail bar. The new restaurant will showcase their signature dedication to old-school dining values and sustainability, placing importance on provenance and sourcing high-quality ingredients to curate the ultimate dining experience. Showcasing a blend of culinary influences from New York, Paris, and beyond, thirty7 will offer a brasserie-style menu, featuring a range of innovative dishes including Brixham Hake with chorizo fregula, Vadouvan Spiced Roast Cornish ‘Cull Yaw’ and Mutton with charred aubergine, yoghurt and mint. Also on offer will be the thirty7 burger, served with raclette and Dijon-mayonnaise in a twist on traditional offerings, as well as a single Oyster special as a nod to The Oystermen. The concept will be delivered by head chef Grant Clark, who blends experience from New York’s urban dining scene with contemporary British cooking styles. It will celebrate the use of the freshest ingredients, sourcing products from Hampton and Lovell’s network of suppliers across the UK. Hampton and Lovell are working alongside architect design studio, Peagreen Studio, to deliver a fit-out inspired by downtown Manhattan’s cosmopolitan restaurant scene. It will feature exposed brick walls, industrial light fixtures, burnt orange accents, complete with booth-style seating in the main restaurant as well as a basement floor bar. Set to open later this month, thirty7 opens alongside Covent Garden’s diverse mix of premium dining concepts, including the recently opened NOTTO, as well as Ave Mario, Balthazar, GAUCHO, Story Cellar, SUSHISAMBA, The Barbary and The Ivy Market Grill. Lovell and Hampton said: “We are hugely excited to be opening thirty7 later this month, introducing our innovative new concept to the destination. Covent Garden has been the ideal location for our other concepts to thrive, offering us the opportunity to share our love for food with a diverse range of visitors who are looking for unique culinary experiences. “We feel confident thirty7 will be no exception, and that diners will come for the distinct Manhattan-style atmosphere and provenance-focused brasserie-style menu.”