Knoops, a chocolate drinks retailer which operates cafes in the UK, has announced the expansion of its senior leadership team with the appointment of Romy Miller as chief marketing officer.
Miller joins Knoops from KellyDeli, the owner of Europe’s largest sushi brand, Sushi Daily, with 1,200 outlets. She was previously the marketing and commercial director for Gail’s Bakery.
As CMO, she will focus on growing Knoops’ brand awareness, deepening customer loyalty through digital, and accelerating the company’s ambitious growth plans both in the UK and through global partnerships.
Knoops currently has 18 stores across the UK and is continuing to grow, having recently opened two locations in Edinburgh and one in Nottingham, with imminent openings in Leeds, Bristol, York and Newcastle. It is also in discussions with partners to take the concept into international markets.
William Gordon-Harris, executive chairman and CEO of Knoops, said: “Our ability to attract someone with Romy’s experience to join Knoops validates our huge ambition both in the UK and internationally.
“Romy has experience in building high-profile hospitality and FMCG businesses, as well as fast-growing companies, which will be essential as we scale Knoops as a multi-channel international brand and create the hot and cold chocolate drink category across the globe. I am delighted to be welcoming her to scale the Knoops global brand vision.”
Regarding her appointment Miller said: “Knoops is a distinctive, pioneering brand of a new category of high quality hot and cold chocolate drinks. I am thrilled to be joining the business to share Knoopology with more people to enjoy in Knoops’ own stores and at home.”