Costa to be Paris Olympics coffee provider

Costa Coffee has announced that it is set to feature as the coffee provider of choice at this summer’s Olympic and Paralympic Games in Paris.

The brand will be operating bespoke outlets across Paris throughout the Games, with a presence across some of the event’s key venues.

These include the Athletes’ Village, Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.

This is a continuation of Costa’s relationship with the International Olympic Committee, after the brand sponsored the Tokyo 2020 Games.

Costa Coffee’s presence in Paris this Summer has been facilitated by Freemans Event Partners, who will build and deploy the coffee outlets throughout the capital city.

After the conclusion of the games, Costa will work alongside Freemans to re-deploy the coffee outlets across a range of events and venues in the UK and Europe.

Sam O’Brien, managing director EMENA, said: “We are extremely proud to be the official worldwide coffee partner for the Paris Olympic and Paralympic Games this Summer, bringing the Costa Coffee experience to the Games for athletes and fans gathering from all over the world.

“The Olympics and Paralympics represent great opportunities for our brand to connect with spectators, and we look forward to showcasing our beloved range of beverages at such a high-profile event.”

Jason Mumby, client strategy and development director, Freemans Event Partners, added: “We are thrilled to be working with Costa Coffee, bringing what we do here at Freemans Event Partners to one of the most iconic and famous sporting events in the world.

“We have been laying the groundwork for international expansion for some time now and this is a crucial next step in our international strategy and development, following our successful operation at two previous Ryder Cup golf competitions in Rome and Paris.”