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British pubs and bars are expected to benefit from a 50% rise in sales on Sunday (14 July) as England will be playing in the Euros final, according to UKHospitality.
The boost in sales will be part of an almost billion-pound windfall from the tournament.
Reaching the final also means the entire hospitality sector is set to benefit from overall sales increases of £800m across the whole tournament.
In addition, football fans will benefit from extended licensing hours in place this Sunday, with licensed premises able to serve until 1am.
Kate Nicholls, CEO of UKH, said: “The Euros final this Sunday will be a momentous day for the country and our nation’s pubs and bars, which are set to see a sales boost of £120m.
“Pubs will be packed to the rafters with fans cheering on the Three Lions and creating an unrivalled atmosphere, outside of being at the game in Berlin.”
She added: “With licensing hours already extended until 1am this Sunday, I hope fans will be able to take advantage to celebrate a historic victory for England.”
