Rhubarb appoints new VP of business development

International hospitality group Rhubarb Hospitality Collection (RHC) has appointed Tom Crocker as vice president of business development.

In this role, Crocker will focus on delivering growth across Rhubarb’s key channels including Iconic Venues, Cultural Locations, Business and Industry and Travel Locations.

Crocker joins RHC with more than 15 years of experience working with some of the “most reputable” global food and events companies.

In his most recent role as business and innovation director at international food operator Aramark, Crocker delivered “incredible” year on year growth and worked to drive innovation in technology, brand development, concept ideation and culinary partnerships within the UK market – earning him recognition as ‘Salesperson of the Year’ at the 2023 Foodservice Cateys awards.

Beyond his work in sales and innovation, Crocker is passionate about supporting the LGBTQIA+ community, having created and led Aramark UK’s employee resource group and championing diversity in the workplace through empowerment workshops, year-round pride events, and employee training.

Crocker’s appointment comes after Rhubarb recently announced its acquisition of events space, The Brewery, its partnership with Il Bottaccio for Camden Town Hall, as well as its expansion to The Hamptons in the US.

PB Jacobse, CEO of RHC, said: “We’re thrilled to welcome Tom to the Rhubarb team. His expertise in growth and development for food and events companies will be invaluable during this key period of expansion and beyond as we continue to focus on building our presence with the UK, the US and across Europe.”

Crocker added: “I’ve been a huge admirer of Rhubarb throughout my career and joining at such a pivotal moment in their expansion is so exciting. The diversity of Rhubarb’s offer to the marketplace means we’ve got some incredible plans and opportunities coming up, and it’s a real honour to continue their legacy of growth.”