Prezzo appoints former Brewdog CEO to lead recovery plan
Having served in a range of leadership roles at Brewdog since 2015, he later helped the group grow from 18 sites to 135 globally as CEO
Prezzo has reportedly appointed former Brewdog chief executive James Brown as its new CEO, as part of its post-collapse recovery plan, Sky News has reported.
Meanwhile, former Prezzo CEO, Dean Challenger, will also rejoin the group as chief financial officer.
Having served in a range of leadership roles at Brewdog since 2015, he later helped the group grow from 18 sites to 135 globally as CEO.
It comes as Prezzo, which is now owned by Cain International, is undergoing a restructuring plan, having closed roughly a third of its sites last year after “the post-Covid recovery proved harder than it had hoped”.
According to the restaurant chain, it now aims to return to profitability through expansion, with a pipeline of potential sites currently being examined.
Jonathan Goldstein, chairman of Prezzo, told Sky News: “We are delighted to welcome James to the Prezzo family.
“With James’ wealth of experience, industry expertise, and proven ability to drive success, we are excited to build on this foundation, broaden our reach, and secure lasting success in the competitive dining sector.”
Brown added: “The brand has a proud heritage and immense potential, and I look forward to working closely with the talented team to drive innovation and create outstanding experiences for our customers.”
Prezzo has been contacted by Catering Today.
