Revolution Bars officially rebrands to The Revel Collective
The group has also strengthened its board, having appointed Gavin George and Charlie McVeigh as non-executive directors
Revolution Bars has announced that its name has officially changed to ‘The Revel Collective’ from today (14 October), as the board decided that it would “better reflect the make-up of the group”.
According to the group, its shareholders have been unaffected by the change of name and existing share certificates should be retained and remain valid. Any new share certificates issued will bear the name The Revel Collective Plc.
Rob Pitcher, CEO of The Revel Collective, said: “The change of name to The Revel Collective signals a fresh start and better reflects the businesses and brands within the group today, which includes Peach Pubs and Founders and Co.
“I am excited to be putting the new plans into action and to be beginning a new era in our journey where we can focus on our team and our guests, growing the business and delivering positive value for all stakeholders.”
The Revel Collective has also strengthened its board, having appointed Gavin George and Charlie McVeigh as non-executive directors effective from today (14 October).
George co-founded The Laine Pub Company in 1997 and served as its CEO until last month. The business, which operates a successful estate of 55 pubs and venues across Brighton, London and Birmingham, is also noted for its content-led approach to sales generation.
He remains a non-executive director at Punch Pubs and Co, which acquired Laine in 2018.
Meanwhile, McVeigh spent 20 years as an owner/operator of a series of bar/pub businesses. This culminated in the founding, development and successful sale of The Draft House, a group of 16 craft beer pubs, to BrewDog in 2018.
Since then he has served as a non-executive director at restaurant business, The Breakfast Club, and Allsopp’s Taverns, a brewing and pub business.
Luke Johnson, chairman of The Revel Collective, added: “They join the business at an exciting time. It now benefits from a much firmer financial footing and is in an improved position to deliver shareholder value.
“Both Gavin and Charlie created and led successful licensed bar businesses, and the Board will gain much from their experience. There remains lots of work to do, and we greatly look forward to their contributions.”
