Caffè Nero acquires Nottingham-based 200 Degrees Coffee
200 Degrees joins The Nero Group and will sit alongside the group’s other brands: Caffè Nero, Coffee#1, Harris+Hoole and Aroma, making it the fifth brand in the group
Caffè Nero has announced the acquisition of Nottingham-based coffee chain 200 Degrees for an undisclosed amount, as it aligns with its ongoing strategy to develop “premium, high quality, specialty” coffee brands across the world.
Founded in 2012 by Rob Darby and Tom Vincent, 200 Degrees has grown into a successful 21-store Midlands-based coffee brand.
In addition to stores, the business has its own roastery and operates an online e-commerce channel selling directly to customers at home, including a subscription offering. 200 Degrees also operates a wholesale arm, serving over 500 wholesale customers.
200 Degrees joins The Nero Group and will sit alongside the group’s other brands: Caffè Nero, Coffee#1, Harris+Hoole and Aroma, making it the fifth brand in the group.
The Nero Group aims to expand the 200 Degrees brand as part of its growth strategy in the UK.
The group now has over 790 stores in the UK, and approximately 1,100 stores across 10 countries.
Gerry Ford, founder and CEO of The Nero Group, said: “I’m delighted to welcome 200 Degrees into the Caffè Nero family. It is a fantastic brand with an emphasis on great coffee and service combined with a local community-based feel which matches perfectly the ethos of The Nero Group.
“200 Degrees has a solid, loyal customer base and has developed a strong regional position. Our intention is to support 200 Degrees to continue its growth journey and allow the brand to operate separately alongside the other brands in The Nero Group.”
Stephen Fern, managing director of 200 Degrees, added: “We are thrilled that the strong market position and growth potential of 200 Degrees has been recognised within the sector, and we are excited to see where our brand can go now that we have become part of The Nero Group family.
“The Nero Group is a great partner for us with its commitment to premium coffee and its strong values as a family-owned company. With this new partnership, we look forward to introducing even more people to our beans, our people and our passion for creating experiences to remember.”
