Cafes and Coffee Shops

Starbucks to ditch extra charge for milk substitutes

Substituting non-dairy milk is the second most requested customisation from Starbucks customers, behind adding a shot of espresso

Starbucks has announced that it will no longer charge extra for customising beverages with a non-dairy milk as of Thursday 7 November, coinciding with the coffee chain’s holiday launch. 

The group believes that this change will make it easier for its customers to make their Starbucks beverage their own. 

Related Articles

Substituting non-dairy milk – whether it’s soy, oat, almond, or coconut milk – in a handcrafted beverage is the second most requested customisation from Starbucks customers, behind adding a shot of espresso. 

Advertisement

In the US, this change to Starbucks’ pricing structure will see customers pay about 10% less for drinks with a milk substitute. 

Brian Niccol, chairman and CEO of Starbucks, said: “Core to the Starbucks Experience is the ability to customise your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks.

“I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas.” 

He added: “This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”

Back to top button