Wingstop UK appoints first CMO

Wingstop UK has announced the appointment of Dirujan Sabesan, who joins as the QSR chain’s first chief marketing officer. 

In his new role, Sabesan will oversee Wingstop UK’s creative marketing strategy during its next era of growth, alongside a new in-house team of five specialists, spanning creative, social media and management. 

Sabesan, who has 16 years of experience driving youth-focused creative campaigns, joins the company from a creative marketing agency, which has worked with Wingstop UK since 2018. 

Chris Sherriff, CEO of Wingstop UK, said: “We are delighted to welcome Dirujan as our first ever Chief Marketing Officer, as we continue to create moments that truly resonate with our audience. Our new in-house team brings fresh ideas and creative firepower to the table, ensuring Wingstop UK continues to set the standard for connecting with youth culture. 

“We’re taking cues from the success of retail giants across the UK by investing in diverse talent from beyond traditional sectors.”

Sabesan added: “Wingstop UK has built an extraordinary reputation, not only for its food and flavours, but also its cultural impact. Alongside the marketing team, I’m excited to build on this incredible foundation by sharpening our focus on grassroots talent, authentic partnerships, and creative storytelling. 

“This is about creating a movement that goes beyond the plate, and I’m thrilled to lead the charge with this team.”