Today’s news in brief – 02/12/24

Drinks sales in hospitality venues are “lagging” behind on tough comparatives to 2023. It comes as widespread chilly weather has pushed down sales throughout the week ended 23 November, with 17 November the only day with positive growth. Weekend sales also struggled, falling by 8% on 22 November, and by 14% on 23 November as Storm Bert hit some parts of Britain.

Wingstop has named Dirujan Sabesan its first CMO. In his new role, Sabesan will oversee the QSR chain’s creative marketing strategy during its next era of growth, alongside a new in-house team of five specialists, spanning creative, social media and management. Sabesan has 16 years of experience in driving youth-focused creative campaigns.

Elior will partner with The Natasha Allergy Research Foundation, the UK’s food allergy charity, from January 2025. As its next charity partner, Elior is committed to raising £100k by the end of 2027. To achieve this target, Elior will support the Natasha Foundation’s awareness campaigns, fundraising initiatives, and events. At least 2.4 million adults in the UK now have a diagnosed food allergy, and around two children in every classroom.