Star Pubs to invest £60k in Six Nations support for pubs

Star Pubs has announced it will invest over £60,000 in Six Nations 2025 Championship rugby pub support. 

Following unprecedented demand for its Six Nations 2024 Championship rugby materials, the £60,000 will be the group’s biggest ever package of free support and will include 1,400 promotional kits, staff training and a digital game to help licensees enhance the customer experience.

The kits will include large inflatable rugby balls, Championship and fixtures posters, a fixtures flip chart, bunting and stickers and will be backed up with guides to create a great environment for customers. 

The guides will contain key facts on the Six Nations as well as an explanation of rugby union rules to enable licensees to upskill their teams so that they can engage more with fans. 

Pubs will have the option to run a leaderboard with a weekly top performer, or to offer groups of customers the chance to run challenges between themselves. 

Social media assets will be provided to raise awareness of the games. To capitalise on the increased number of sports enthusiasts in their pubs for the Six Nations, licensees will also be offered multi-sport point-of-sale to further build their reputation for screening live sports. 

Cathy Olver, Star Pubs retail director, said: “Star Pubs retail kits and social media support helped our pubs to outperform the market in 2024.  Our research shows that point of sale and marketing made a real difference to the bottom line, with those pubs using it benefitting by as much as £1,300.  

“With competition for consumer spend focussed on key events, creating the right environment and atmosphere for live sports is a priority. In the end, it’s people who create that all-important buzz and establish a pub as the go-to destination for sports. To this end, we’re widening our support to incorporate training and competitive socialising that will make the tournament more fun for customers and staff as well as encourage return visits.”