D&D London to rebrand as The Evolv Collection from April
As well as the new identity in April, a new ‘improved’ Evolv Loyalty club – replacing Club D&D – and a new company website will also be launched
D&D London will officially change its name to ‘The Evolv Collection’ in April 2025, which will coincide with a new company logo.
The hospitality group believes this is an “appropriate” time for it to evolve into a new corporate identity, stating that its new name reflects its “commitment to a forward thinking mindset for our collection of iconic venues”.
A spokesman for D&D said: “From our early roots as part of Sir Terence Conran’s pioneering restaurant empire, via D&D London, and now into The Evolv Collection, we constantly strive to evolve and innovate our guest experiences, our products and our environments.
“And, most importantly, on our quest to be the market leading premium restaurant company we never want to think we have arrived, we must constantly evolve and never take success for granted. Our new logo when revealed will represent a continuous cycle of change, growth and speed.”
As well as the new identity in April, a new “improved” Evolv Loyalty club – replacing Club D&D – and a new company website will also be launched.
Simon Wilkinson, board director of D&D London, added: “Our strategy for year 2 of our ownership was always about accelerating the pace of change/implementation within the business and growth.
“April is an exciting milestone for the business, as well as these changes we will also launch Bluebird in the City which replaces the restaurant 3SP at South Place Hotel, home of the Michelin starred Angler restaurant. Bluebird City will be a sister concept to the iconic Bluebird Chelsea, re-enforcing Bluebird as a truly British/London brand, thriving on both sides of our capital city.”
