Pubs and Bars
Cider hits historic £2bn valuation for UK pubs, Heineken finds
Heineken has attributed this trend to ‘premiumisation’ in the category for both apple and flavoured variants, which has tapped into the consumer’s desire to “trade up”
The cider category in UK pubs, bars and restaurants has reached a “historic” record worth of £2bn to UK pubs, due to ‘premiumisation’ driving its value by 5% over the last two years, according to Heineken’s Cider Report 2025.
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