Pubs and Bars

BII partners with the LTC to boost publican wellbeing

A key objective for the new partnership is to ensure people seek help before an issue develops, or people find themselves in crisis and unable to cope

The British Institute of Innkeeping (BII) has partnered with the Licensed Trade Charity (LTC) to help more hospitality businesses thrive by supporting the wellbeing of the people who run them. 

Announced at the inaugural LTC Wellbeing Conference, the new partnership will provide pub people with easy access to expert help – on issues such as managing finances, coping with stress and handling difficult business decisions – whenever it is needed. 

From practical business guidance to personal wellbeing support, the two charities are formally working together to “ensure no one in the trade has to face challenges alone”. 

A key objective for the new partnership is to ensure people seek help before an issue develops, or people find themselves in crisis and unable to cope.

Steve Alton, chief executive of the BII, said: “We have a shared mission to look after the brilliant people in our industry; the hardworking teams who provide safe spaces for everyone to connect, at the heart of every community across the UK. They show up every day so that local people and visitors can enjoy food and drink in a welcoming pub venue. 

“However, we know running a pub, especially at the moment, can be tough. By partnering with LTC, we’re making sure that our members and their teams have access to the very best health and wellbeing support when they need it.”

Chris Welham, chief executive of LTC, added: “With the LTC established as the BII’s wellbeing partner of choice for pubs, we are ideally placed to help pub people improve both their financial, practical and mental resilience. And in turn, sharing the benefits and business resources our beneficiaries can access by joining the BII will broaden the support available, ensuring everyone in the industry knows where to get help, before they end up in crisis.

“Ultimately, the partnership means between us, our funds can go further, and we can transform more lives and unleash more potential – and that’s good for people and business.”

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