Deliveroo integrates Wagamama’s loyalty programme in-app
From now on customers in the UK can link their soul club account with their Deliveroo account to earn points when they order wagamama through the app
Deliveroo has integrated Wagamama’s loyalty programme ‘soul club’, marking the first restaurant loyalty programme to be available on the app.
Soul club is a unique platform where members can redeem free menu items and exclusive content such as a constantly evolving stream of recipe and foodie videos.
From now on customers in the UK can link their soul club account with their Deliveroo account to earn points when they order wagamama through the app. After placing an eligible order, customers will now be presented with the option to input the email address that is registered to their soul club account at checkout. Points can then be deemed in-restaurant.
The pan-Asian restaurant, inspired by fast-paced Japanese ramen bars, first joined forces with Deliveroo in 2016, nearly 10 years ago. Wagamama is one of the app’s biggest restaurant partners, currently available from 148 sites across the whole of the UK.
Carlo Mocci, chief business officer at Deliveroo, said: “We’re thrilled to launch the first restaurant loyalty scheme on Deliveroo, and especially excited to be doing this with wagamama, who are one of our biggest exclusive partners. We know how much our customers love Wagamama, so it’s great that we’re able to unlock even more value for them through the launch of ‘soul club’ on our app.
“Offering the very best value and experience to our customers is a priority, and we look forward to integrating more restaurant loyalty programs onto Deliveroo in the coming months.”
Emma Colquhoun, chief marketing and commercial officer at Wagamama, added: “We’re incredibly excited to launch our wagamama loyalty programme, soul club, onto Deliveroo, marking a major milestone in how we reward and engage with our guests.
“Our commitment has always been to deliver great food and great value, and now, with this innovative partnership, we can extend that loyalty beyond our restaurants and straight to our guests’ doors. This is about more than just rewards—it’s about strengthening the connection with our customers, wherever and however they choose to dine with us.”
