Drinks sales jump 5% thanks to good weather in April
Revenue was boosted by the temperatures touching 20 degrees in places over the week, drawing consumers out to the gardens and terraces of pubs and bars
Average drinks sales in managed venues in the week to 5 April were up by 5% from the same period in April thanks to bright weather.
The CGA by NIQ’s Daily Drinks Tracker revealed that the April increase raises hopes for some sustained real-terms growth for the On Premise after a “sluggish” start to 2025.
Growth would have been even stronger without comparisons being distorted by the long Easter weekend, which fell in late March in 2024. This pushed daily sales down by 15% and 28% on Sunday 30 and Monday 31 March.
However, trading then surged back into growth of 19% and 22% on the next two days, Tuesday 1 and Wednesday 2 April. They remained ahead by double digits on each of the three remaining days of the week.
Revenue was boosted by the temperatures touching 20 degrees in places over the week, drawing consumers out to the gardens and terraces of pubs and bars. The sunny weather made it a particularly good period for the Long Alcoholic Drinks (LAD) categories, with beer sales rising 8% year-on-year and cider soaring 22%. Wine (up 6%) also had a good week, but soft drinks (down 3%) and spirits (down 6%) were negative.
The On Premise sales increase was interrupted by a week of “softer” trading, as the Daily Drinks Tracker shows year-on-year sales were down by 6% over the seven days to 29 March. Trading was well behind the equivalent days in 2024 for most of the week—though comparisons were again skewed by the earlier Easter last year. Sales were down in all major drinks categories, but beer (down 1%) and cider (down 3%) were most resilient.
Rachel Weller, CGA by NIQ’s commercial lead, UK and Ireland, said: “These are very encouraging numbers that show On Premise operators and suppliers are building some decent sales momentum. Bright weather always lifts people’s spending, but we may also be starting to see a wider improvement in their confidence as inflation eases.
“The Easter weekend should give pubs, bars and suppliers an even bigger boost, especially if the sun continues to shine. Some of the growth will inevitably be eaten up by the unwelcoming increase in employers’ labour costs from April, which may also force some venues to raise prices—but it’s nevertheless a strong opening to a crucial period for the On Premise.”