Bidfood ‘Christmas Gift’ scheme recognises ‘hospitality heroes’ across the industry

Wholesalers Bidfood have announced they will launch their ‘Christmas Gift’ campaign for the second year running.

The campaign winners include pub and hotel general managers, hospital chefs and community volunteers who have given up over 60 Christmases at home to ensure the enjoyment of others.

With the number of people dining out on Christmas Day rising 240% in five years, those in hospitality have a very different festive experience to those they are serving, 93% of hospitality workers will have to work on Christmas or Boxing Day.

As many 44% of those in the hospitality industry revealed they liked working on Christmas or Boxing Day, and this year’s ‘Christmas Gift’ winners have shared their tips on working during the festive period:

• “Stay positive”
• “Take a moment to enjoy the festive vibes”
• “Make time to sit down with the rest of your team to have a festive feast together at the end of your shift”
• “Eat well in the run up to Christmas”

From over 100 nominations, the judging panel of leading industry experts selected five winners across four industry sectors to be treated to a meal to enjoy with family and friends, as well as a Virgin Experience Days voucher as a thank you for their hard work and support.

Andy Kemp, group sales & marketing director at Bidfood, said: “I was so pleased to be running Bidfood’s Christmas Gift for a second year, recognising those who work so hard to make Christmas a special time for all of us. The fact that we chose additional winners speaks volumes about the calibre of entries received.

“A huge thank you is in order, not just to the winners and finalists, but all of the entrants whose incredible efforts and generosity certainly doesn’t go unnoticed.”