Advice
Mastering personalisation in the fast food industry
By Harry Hanson-Smith, the regional vice president at Dynamic Yield by Mastercard
![](https://www.cateringtoday.co.uk/wp-content/uploads/2024/06/HarryHansomSmith_DynamicYield-512x470.jpeg)
The UK’s 2,256 drive-thrus took in £2.9bn from 2021-22, and drove £500m more sales compared with the year before, according to research by the NPD Group. Last year, the fast food and takeaway industry in the UK amounted to a whopping £21bn, up from the previous year’s approximate £20bn.
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