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Popular culture is often led by narratives that a generation or population is exposed to en mass, with the mass media playing a crucial role in recent times. Whether it is David Attenborough cautioning of irreversible changes to the Earth’s environment on a primetime BBC slot, or a damning exposé of an entire industry capturing the imagination of Netflix viewers, it seems inevitable that environmentalism, sustainability, and veganism are set to bury themselves into British popular culture.