Consumer interest in healthy deliveries up in 2024, report finds

Salads now make up 30% of the top 10 global delivery dishes – up from just 10% in 2023 – beating burgers out of the top 10 for the first time, according to Deliveroo’s annual 100 Report.

The report shows there has been a shift towards health-focused food options, as London vendors Atis and The Salad Project have two of the top three most popular dishes in the UK this year. 

Meanwhile, ‘TikTok to table’ continues to drive food choices and influence purchasing decisions, as more consumers than ever turn to social media to search for what’s popular in food and drink. 

Trending food items for 2024 include smash burgers, filling-packed sandwiches, and Irish spice bags, and comprise 40% of the global top 10 list. 

In addition to 2024’s most trending dishes, Deliveroo has analysed UK-based customer order habits to reveal unique regional insights that fit the mould. The royal borough of Royal Tunbridge Wells in Kent orders more champagne and Gail’s Bakery than anywhere else in the UK, while Brighton tops the list for dairy alternative orders. 

Londoners also order more Perello Olives and Torres Truffle Crisps than the rest of the UK put together.

Jeff Wemyss, vice president of regional growth at Deliveroo, said: “We are excited to unveil our annual Deliveroo 100 Report, which reveals some invaluable insights into the ever-evolving preferences of consumers in the UK and beyond. 

“This year’s trends highlight a growing commitment to healthy eating from consumers, the undeniable impact of viral food trends driven by social media, as well as regional dining preferences.” 

He added: “At Deliveroo, we remain dedicated to connecting customers with the flavours they crave while continuously adapting to their tastes in this dynamic food landscape, all whilst supporting our partners to reach new customers and grow their businesses.”