Mr Yum acquires Sprout

Mobile ordering and payments company for restaurants, Mr Yum, has acquired hospitality Customer Relationship Management and marketing company Sprout.

Sprout’s full-time staff will join Mr Yum as the London-based groups aim to create a global team of more than 260 employees, who will continue building tools for hospitality venues in the UK.

Mr Yum CEO and co-founder Kim Teo said the move will accelerate the company’s mission of “connecting venues with their guests in meaningful and valuable ways”.

She said: “This deal is an evolution of a successful partnership between our two companies, with Sprout integrated with Mr Yum in many shared locations over the past year, including Boxpark and Swingers crazy golf venues.

“We’re thrilled to welcome Sprout into the Mr Yum family. They’ve built a world-class team and technology solution and we’re excited to pour fuel on the fire and dream big with the innovation that’s possible by combining our two offerings.”

She added: “Together, we’ll build things that have never been done in hospitality before. Our venue customers are screaming out for innovative ways to create ongoing, meaningful relationships with their guests, like being able to offer unique discounts or to let them know their favourite item is back on the menu.

“We’re going to make a real difference in the way people experience dining. You’ll walk in the door and the host will know your name, your favourite table to sit at, the pinot noir you enjoy and that you love spicy food. By combining our products at an incredibly deep level, this vision will soon become a reality.”

Sprout is a leading CRM and marketing platform for hospitality venues with brands including Nando’s and Shake Shack.

Mr Yum meanwhile is described as a global market leader in mobile ordering and payments for restaurants, with offices across Australia, the UK and the US. The acquisition follows Mr Yum’s £58m capital raise in 2021.