Behrouz Biryani increases number of UK franchises to 40
The brand reports it is representing an expansion rate of nearly 500% and is on track to hit its target of over 50 restaurant partners this year.
International food brand Behrouz Biryani increased its number of UK franchises from seven to 40 over the past six months.
The brand reports it is representing an expansion rate of nearly 500% and is on track to hit its target of over 50 restaurant partners this year.
Over the past six months, the brand has opened an average of one restaurant a week across London and nearby regions.
UK partner restaurants can be found across major cities including London, Manchester, Birmingham and Leeds.
Behrouz Biryani operates under Rebel Foods, which is an internet restaurant company, and one of India’s food tech players. Last year marked Behrouz’s launch into the UK market.
Rebel Foods’ business model uses commercial kitchens to build internet restaurant brands that deliver meals to customers.
Available by delivery only, through its network of partner restaurants that offer Behrouz dishes via Deliveroo, UberEats, JustEat or the Behrouz Biryani website.
Kaustubh Khare, brand country head for Behrouz Biryani UK, said: “We’re passionate about celebrating what is currently an underrepresented dish here in the UK, while educating people on the right way to enjoy biryanis.
“We wanted to make premium biryanis accessible to expats craving the comfort of home and Brits who want to enjoy the authentic flavour of one of India’s most popular dishes. It’s encouraging to see how our customers have loved and enjoyed our offering in the UK over the last six months. Over the coming months, we’re looking forward to expanding our menu and reaching new customers as we enter new regions and cities across the country.”
Kaustubh added: “It’s not just about our fantastic food; for us Behrouz Biryani is also about supporting the UK hospitality industry, which is still, in many ways, recovering following the pandemic and the ongoing cost of living crisis. Our innovative franchise model allows existing restaurants to become a franchise with us, and supplement their income by working with a successful international brand partner, without having to upskill or take on new staff.
“With Behrouz Biryani, our vision is to offer food lovers an indulgent royal biryani experience and food operators the chance to increase their profit without high risk.”
