Consumers want to dine out at independent restaurants, survey finds
In terms of why people choose to spend with independent restaurants, 61% said they like to show support for small businesses during tough economic times
Consumers have a strong appetite to enjoy new dining experiences across the summer, particularly at small restaurants and independently-run hospitality venues, according to research conducted by American Express.
The survey, which asked 2,000 UK consumers to reflect on their visits to independent hospitality venues over the last 12 months, found that 72% said the frequency of their visits have either stayed the same or increased, despite the rise in cost-of-living.
The study also revealed a willingness among consumers to seek out new dining experiences this summer, with 19% of those surveyed saying they plan on visiting new independent restaurants in the coming weeks.
The research also identified a specific cohort of ‘super diners’, which was made up of 26% of respondents. They said they eat out at independent restaurants two or three times a month.
In terms of why people choose to spend with independent restaurants, 61% said they like to show support for small businesses during tough economic times. Meanwhile, 59% said they enjoy the personalised service they receive.
Diners will also show their goodwill and generosity following a positive experience, with 79% would recommend a restaurant to friends and family. 59% also stated they would likely spend more when next visiting.
Dan Edelman, general manager of UK merchant services at American Express, said: “Independent restaurants and other hospitality venues make a huge contribution to creating vibrant and diverse local high streets and communities.
“They are undoubtedly facing pressures, so as we enter the busy summer trading period, it’s really encouraging to see that, where they can, many people continue to support these small businesses and enjoy positive experiences.”