Creams to open in Tesco cafés
Under this new agreement, the co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range
Creams has announced that it has reached an agreement with Tesco Family Dining to put Creams cafes into Tesco Café outlets.
This deal is the first nationwide franchise agreement for Creams and will see Creams launching within Tesco Cafés as shop-in-shop spaces, a first for both brands.
The first Tesco Café-run Creams Cafe will open at Tesco Extra Gateshead, Newcastle on 3 August 2023.
This will be followed by an opening in Tesco Extra, Maryhill, Glasgow on 4 August 2023 with further sites planned to open later this year.
Under this new agreement, the co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range.
Tesco Café will continue to provide customers with its core selection of breakfasts, light meals, hot and cold beverages as well as an extensive range of baked goods.
Everett Fieldgate, CEO of Creams Cafe, said: “We are delighted to be chosen as Tesco Café’s first ever franchise partner – it marks a significant moment for Creams and provides a huge opportunity to expand our reach to new audiences and cement our position as the UK’s favourite dessert restaurant brand. We can’t wait to bring joy to customers of all ages with our vibrant, show stopping desserts.”