Jamie Oliver Restaurants reveals plans to expand business in India

Jamie Oliver Restaurants has planned to treble its footprint and expand to new geographies in India by opening 40 more casual dining sites.

Jamie’s in India is a partnership between Dolomite Restaurants Pvt, the master franchisee of Jamie’s Italian, Jamie’s Pizzeria and Jamie’s Diner in India, and Jamie Oliver Restaurant Group.

It already has its Italian casual dining chain in India in 20 sites across 9 cities, but the plans are to grow that to 60 in the coming years.

The expansion plans come following the sale of its Wendy’s restaurants to Rebel Foods.
Jamie Oliver Restaurant Group has 70 restaurants across 23 different countries and Jamie Oliver is regarded as the world’s “number one” TV chef and one of the “best-selling” authors.

Talking about the expansion, Jasper Reid, the promoter of Jamie’s India said: “We are delighted to have the opportunity to serve more customers in more places and will work night and day to fulfil our mission of bringing fresh, good, healthy and authentic food to every corner of the country.

“Jamie’s has been a great business and we are very bullish on the growing Casual Dining sector in India. Customers want to go out, to socialise to get great personal service. This is what Jamie does, every day, every time”.

In terms of the longer term plan for Jamie’s in India, Reid added: “The market potential for great Italian, good and authentic, handmade pizzas is huge and we see potential for more than 200 locations over time. But we don’t believe in expansion for its own sake and every restaurant is unique and serves a local community.”

Ed Loftus, group director, Jamie Oliver Restaurant Group said: ”We are hugely excited to be working with Jasper and The Dolomite group to continue to expand our offering in India. We pride ourselves on delivering joyful meal moments for all our customers with high quality, delicious meals.”