Pret a Manger to debut in Spain and Portugal
The agreement forms part of Pret’s global growth plans to double the size of the business within five years and launch into five new markets by the end of 2023
Pret A Manger has reached an agreement with the Ibersol Group to launch the Pret brand and products across Spain and Portugal.
Under the terms of the agreement, Ibersol Group will bring Pret’s food and organic coffee to the two countries. The agreement comes as Pret steps up its global growth plans, as part of its aim to double the size of the business within five years and launch into five new markets by the end of 2023.
In the past year, Pret has announced agreements that will introduce the Pret brand in the Republic of Ireland, Northern Ireland, Canada and the Middle East.
Headquartered in Portugal, Ibersol Group operates over 600 restaurants across Portugal, Spain and Angola. The company manages its own brands such as Pans and Company, Ribs, Santamaría or FrescCo, as well as licences for Burger King, Pizza Hut, KFC and Taco Bell.
Pano Christou, chief executive officer at Pret A Manger, said: “It’s been a long-term ambition for me to introduce Pret to customers across Spain and Portugal, and so I’m absolutely thrilled that we’ll soon be serving our freshly made food and 100% organic coffee here.
“The team at Ibersol have huge experience and we’re really looking forward to working together to grow our business across the region.”
Alberto Teixeira, co-president of Grupo Ibersol, added: “This new agreement with Pret A Manger is a great business opportunity for Ibersol Group, allowing us to further strengthen our position in the food-to-go market across Iberia.
“We are confident that Pret will be very well received by Spanish and Portuguese customers, known for its emblematic British-style sandwiches and fresh coffee.”
