Creams launches emergency support package for franchisees
The emergency package will include financial incentives, general support and advice on managing labour efficiency, information on how to engage with landlords for rent-reduction discussions, and tips to maximise energy efficiency
Creams has announced it has launched an emergency franchise partner support package to help and guide its partners through inflationary pressures, the cost-of-living crisis and other ongoing economic and societal challenges.
The full support package includes financial incentives such as a reduction on royalty fees from October 2022 until February 2023, in a bid to help safeguard the future of each of the 100+ Creams Cafe restaurants across the UK.
The dessert brand has a growth pipeline with 10 new openings planned by the end of the calendar year and new franchisees, plus those looking to open subsequent restaurants, will be supported with the financial package.
Additionally, the emergency package will include general support and advice on managing labour efficiency, information on how to engage with landlords for rent-reduction discussions, and tips to maximise energy efficiency across the business.
Those looking to refurbish their restaurants will also receive an incentive. The refurbishment scheme will ensure restaurants are as energy efficient and sustainable as possible whilst attracting both new and returning customers through a “modern and refreshed” design.
Creams has also appointed a third-party company to advise on business rates revaluation and will host a series of regional forums for partners to have face-to-face time with and support from the senior team.
Othman Shoukat, managing director of Creams, said: “Supporting our franchise partners is a key priority for us and we hope this package will help them as they navigate this challenging climate.
“We took a similar proactive approach during Covid-19 with our dedicated Taskforce and came out the other side significantly stronger than pre-pandemic levels with average store sales in 2021 approximately 20% higher compared to pre-pandemic 2019.”
He added: “I am confident that with this comprehensive support package, we will maintain good momentum and replicate this success despite the difficult environment.”
