Creams welcomes ‘record’ sales

Creams has welcomed a “strong performance” in the full-year ended 31 March 2020, with group sales up by 3% year-on-year to £43.4m.

The dessert chain welcomed the results against the backdrop of a “challenging” period in the casual dining market in light of the “severe” impact of Covid.

In its latest trading update, the group noted the start of the financial year has been “exceptional” with a 67% increase in delivery sales for the year-to-date.

In June 2020, group system sales were up 103% against April, in light of the “gradual” reopening of its sites for delivery, while order volumes were up by 132% against April.

Delivery sales through Deliveroo, Just Eat and Uber Eats grew to represent 24% of its total system sales in the full year, up from 14% the year before. 

In addition, eight new Creams sites were opened during the full-year period, and in total, the group welcomed 4.3 million customers.

A further two stores are due to open on London’s Old Street and in Morden, with a further five scheduled to open over the next few months. The brand is also “advancing” its plans for international expansion.

Adam Mani, CEO of Creams, said: “Creams has performed extremely well in the year ending 31 March 2020 and this financial year, despite the unprecedented and challenging trading conditions, is looking very promising indeed.  

“Even with the impact of Covid-19, the brand has experienced exceptional sales and growth. This is testament to the hard work and passion of our team and franchisees – even during lockdown we continued to innovate our product line whilst developing a robust delivery offer.” 

He added: “I’d like to thank the millions of customers who have chosen to dine at Creams or order from us. 

“Their loyalty alongside the brand’s wide appeal, great value offering and visibility on social media means we are very well-placed to enhance our reputation as the leading dessert café brand.”