EL&N Deli and Bakery to open in Covent Garden in July
The new concept will build around EL&N’s core menu of brunch classics, introducing a new range of artisanal bakery products
EL&N Deli and Bakery, a brand-new concept from the café and lifestyle brand EL&N, is set to open in Covent Garden’s heritage-listed Market Building in July.
The concept represents a new arm of the EL&N brand, opening in the historic heart of Covent Garden, the Market Building. With over 35 locations across the globe, the EL&N brand has become “world-renowned” since its inception in 2017, gaining a reputation as the “most Instagrammable café in the world”.
EL&N Deli and Bakery will deliver a fresh concept built around EL&N’s core menu of brunch classics, introducing a new range of freshly prepared, artisanal bakery products, including fresh focaccias and a range of sweet and savoury pastries.
With room for 14 diners inside the 650 sq ft Market Building space and a terrace with 54 al fresco dining covers on Covent Garden’s pedestrianised piazza, the brand concept will be reflected in the décor, designed to be a “modern but classic take” on EL&N’s interior led brand identity.
EL&N Deli and Bakery will be joined by British-owned Jenki, who are opening their third matcha bar in 50A Long Acre this summer. Jenki will serve their matcha menu including their Iced Lavender and CBD Matcha Latte, Matcha Soft Serve and Flat GreenTM.
The pocket bar will nod to matcha’s Japanese origins through its pared-back design, incorporating Jenki’s signature green and blue colour scheme.
Alexandra Miller, founder at EL&N London added: “Covent Garden is an iconic London destination that EL&N has always wanted to expand into, so introducing our brand-new concept there was a natural evolution for us.
“The neighbourhood has a unique character that we wanted to ensure we connected with, and the creation of our first-ever sub-brand, EL&N Deli and Bakery, has been designed to align with this, engaging with both the destination’s rich heritage and pioneering roster of innovative, flagship concepts from world-class brands.”