Joe and the Juice to open Manchester flagship
Located in Manchester’s retail district at 5 Cross Street, the flagship will span 2,700 sq ft and showcase the brand’s ‘signature Scandinavian aesthetic’
Joe and the Juice will be officially opening its biggest UK location to date in Manchester on Saturday 15 March.
According to the Danish juice bar chain, the opening was inspired by Manchester rap star Aitch, who slid into the brand’s Instagram DMs to voice his desire for a store in his hometown.
Joe and the Juice has displayed Aitch’s original Instagram DM in a Manchester billboard to advertise the opening.
Located in Manchester’s retail district at 5 Cross Street, the flagship will span 2,700 sq ft and showcase the brand’s “signature Scandinavian aesthetic”.
The store will also feature a hand painted mural that symbolises Manchester to “ensure it delivers an experience as bold as the city itself”.
News of the impending opening marks a milestone for the chain, which has seen “explosive” growth across the UK. with the new Manchester flagship, the brand will have a total of 76 stores nationwide.
In addition, Joe and the Juice has plans to open a further five new stores in Manchester in the next 12 months, with the next one due to open at Manchester Airport in July.
Lauritz Bolton, UK managing director of Joe and the Juice, said: “We’ve seen a huge demand for Joe and The Juice in Manchester, and when Aitch reached out, it was the perfect opportunity to make it happen.
“Of all cities in the world, Manchester was the most requested ever – we had countless DMs asking us to open here. Manchester is a city with energy, creativity, and culture at its core – just like us – so it’s the perfect fit for our biggest UK store yet.”