Ladurée opens new tea room in Covent Garden
The design of the new space nods to both the brand’s French heritage and the store’s British setting, drawing inspiration from the Versailles Hall of Mirrors, as well as the features of English manor houses
Luxury French pâtisserie brand Ladurée has opened a brand-new space for tea and haute cuisine above its flagship store in Covent Garden.
Situated on the corner of the Market Building, the expanded tea room overlooks the West Piazza, increasing the brand’s footprint in the heritage setting.
The design of the new space nods to both the brand’s French heritage and the store’s British setting, drawing inspiration from the Versailles Hall of Mirrors, as well as the features of English manor houses.
The walls are painted in Ladurée’s signature green, incorporating wood touches and panelled with cut-glass mirrors. A Baroque-inspired ceiling has been decorated with a gold design and chandeliers, complemented by the checkerboard-style marble floor.
With room for 36 guests, Ladurée’s expanded space hosts a “fresh take” on its afternoon tea offer. Masterminded by chef Julian Alvarez, the new tea offering features a harmony of Anglo-French cuisine, including finger sandwiches, fresh scones, miniature patisseries such as Plaisir Sucré and Ispahan, and Ladurée’s macaron.
Beverages include Ladurée’s vintage champagne and an extensive variety of teas. In the evening, the restaurant offers revisited classics such as its Vol-au-Vent, scallops with Jerusalem artichoke, and a beef Wellington special.
Meìlanie Carron, group CEO of Maison Ladureìe, said: “Our talented design team has truly excelled themselves with the opening of the new Tea Room in Covent Garden’s iconic Market Building. Through this transformative journey, we have remained dedicated to preserving the intrinsic details and craftsmanship of the original building, accentuated with beautiful textiles and French details that define our brand of heritage and ‘art de vivre’.
“The menu marks another exciting step for Ladureìe, moving forward into the foray of London’s dynamic food scene, and we hope to join the ranks of celebrated French eateries that London is welcoming with such open arms.”
