Elior agrees five-year extension with BT Murrayfield

BT Murrayfield, Scotland’s largest sports stadium and the home of Scottish Rugby, has extended its catering contract with Elior UK for a further five years until June 2031 – making the partnership a 22-year deal.

For the last 10 years, Elior has provided the best of Scottish produce for fans and hospitality guests. During this time it said it has grown conference and events revenues by 75%, increased average customer dwell time by 21 minutes, increased retail spends by 137%, and delivered match day customer satisfaction ratings of 98%.

Speaking on behalf of Elior UK, Kenny Finlayson, managing director, said: “Our relationship goes well beyond that of the traditional client and supplier – the entire Elior team feels part of the Scottish Rugby family. We’ve worked in partnership to deliver a first class offer based on customer experience.

“To align with the vision and values of Scottish Rugby, we’ve transformed our brand from the Murrayfield Experience to Scottish Rugby Hospitality, better representing the entire service and atmosphere we provide together with the Scottish Rugby team. We’re thrilled to be growing our businesses together at this fantastic venue.”

Scottish Rugby’s COO, Dominic McKa, added: “The extension of our contract and relationship with Elior is great for Scottish Rugby and Scottish Rugby Hospitality.

“This long-term relationship has allowed us to redevelop the suites and ensure that we can carry on offering a consistent high-quality service to our customers and will take the matchday and visitors experience at BT Murrayfield to a whole new level.”