Freemans Event Partners appoints new CCO

Freemans Event Partners has announced the appointment of Natasha Thiebaut as its new chief commercial officer.

Thiebaut has more than 25 years’ experience in the venue business, having worked with institutions such as Everton FC, FC Porto and Leinster Rugby.

She has also worked at national stadiums including the Luzhniki Stadium in Moscow and the Maracana in Rio de Janeiro.

She was previously vice-president of IMG’s Stadium Division, playing a leading role in the opening of Wembley Stadium and developing Club Wembley.

She also led IMG’s advisory work for the FIFA World Cup Qatar 2022 stadium development.

Thiebaut will sit on the executive board and be tasked with delivering the businesses’ ambitious five-year strategic plan.

Thiebaut said: “I’m thrilled to be joining Freemans Event Partners’ executive board, leading a fantastic group of commercial colleagues and working with great venues, events and commercial partners. I have long admired Freemans Event Partners’ first-class event delivery and it’s an exciting time to join the business. I look forward to helping deliver growth with best-in-class venues and events across the world.”

Stephen Freeman, CEO of Freemans, added: “We are delighted to have Natasha joining us as we capitalise on growing our existing business and developing new revenue streams. Natasha’s knowledge of venue and event commercialisation is second to none and we are confident that she will help lead our team to even greater success.”