Levy expands into sports merchandising
In line with Levy’s strong commitment to supporting local communities all products will be ethically sourced from factories who have undergone stringent audit processes
Levy UK and Ireland has announced ‘Levy Merchandising’, its strategic expansion into the realm of sports merchandising.
Levy Merchandising will design and manufacture a wide range of sportswear from technical products through to non-technical fanwear.
The company will also produce a comprehensive range of souvenirs and accessories.
Vinny Clark, has been brought in to head up Levy Merchandising and brings with him twenty years of experience in sports licensing and retail.
His previous experience includes working at sports apparel giant, Fanatics, and more recently Wolverhampton Wanderers Football Club as general manager for commercial operations.
In line with Levy’s strong commitment to supporting local communities all products will be ethically sourced from factories who have undergone stringent audit processes.
Clark said: “Levy UK + Ireland has built a reputation for excellence, quality, and innovation, so I’m thrilled to be part of this exciting new chapter. The Levy Merchandising arm will build on the legendary experiences Levy has provided over decades in the food, drink, and hospitality arenas.
“Our aim is simple – to make the lives of our partners easier, to bring the best product to market for fans to enjoy, to offer better and fairer commercial frameworks to rights holders and all whilst protecting the interests of partner fans, our people, and our planet. Taking Levy best practice and utilising tech, innovation, and data insights from within the Group, we are ready to change the game.”
Jon Davies, managing director, Levy UK and Ireland, added: “The expansion into merchandising represents a natural progression for Levy UK and Ireland. We are trusted in the sporting world and will take learnings from our successful F&B portfolio to enhance the service within the merchandise sector.
“Transferring our key values around people, planet and product, Levy Merchandising offers a unique proposition that puts our partners and fans first. As with everything we do, we are committed to incorporating sustainable practices, aligning with our broader environmental responsibility goals.”