Pure launches Food for Business division
The launch coincides with Pure’s survey of over 500 people that revealed more than 50% rated the food at their most recent meeting or event as average, poor or terrible
Pure has officially launched its Food for Business division that will be catering for meetings and events, provide workplace feeding options, and a new wholesale range of longer-life food products.
The launch coincides with Pure’s survey of over 500 people that revealed more than 50% rated the food at their most recent meeting or event as average, poor or terrible.
According to respondents, trays of soggy sandwiches (59%), lukewarm or bad tasting coffee (52%), a lack of healthy options (52%) and too much bland or beige food (45%) topped the charts as the biggest turn-offs.
Meanwhile, the survey showed that a selection of healthy sandwiches, rolls and wraps (63%), really good coffee and tea (63%), great pastry (50%), fresh fruit (49%) and smoothies or juices (44%) were top five thing people most looked forward to at a meeting or event.
The growth of Pure’s meeting catering service over the last few years, where it already has clients including Amazon and Chanel, has led to the introduction of a more comprehensive range of services to “meet every business need”.
Spencer Craig, co-founder and CEO of Pure, said: “We are on a mission to make meetings magic, events extraordinary and workplaces wonderful. We’ve been serving catering at meetings for over a decade. These years of experience – combined with listening to our customers – has led to the development of our new division, Food for Business.
“We know that good food is good for business. The Pure team has done an incredible job to develop a wider range of services to get Pure into the hands (and mouths!) of as many people as possible.”
He added: “From our research, the demand for what Pure offers has never been clearer. Whether it is a weekly client catch-up, a monthly board meeting, a large conference, a company that wants to feed its team every day or an event that needs a longer-life product, Pure now has the solution for it all.”