Ice cream parlours lost £289m in 2020, study shows
It comes as the ICA has launched a new campaign to help its members, the wider industry and other parts of the hospitality sector to ‘promote their products to all those holidaying in the country this summer’
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Ice cream parlours and ice cream vans have been among the “hardest hit” in the pandemic losing a total of £289m in income in 2020, a study by The Ice Cream Alliance (ICA), the UK’s trade association for the ice cream sector, has found.