Drinks sales edge up 0.7% in mid-November
There was ‘strong’ growth of 8% and 5% on 10 and 11 November respectively, however sales were back down by between 0.3% and 3% from 13 to 15 November
Drinks sales increased 0.7% above the same week in 2023, CGA by NIQ’s Daily Drinks Tracker shows.
The slight increase in average sales in managed venues in the seven days to 16 November was a “very modest” increase, but raises hopes that festive occasions may start to unlock more consumer spending after a tough autumn in the On Premise.
There was “strong” growth of 8% and 5% on 10 and 11 November respectively, thanks in part to a burst of brighter weather, Premier League fixtures and Remembrance Day commemorations in local communities.
However, sales were then down by between 0.3% and 3% from 13 to 15 November, before a flat Saturday (16 November).
The Daily Drinks Tracker’s breakdown of key drinks categories shows a “decent” week for Long Alcoholic Drinks (LAD) segments, with beer and cider up 4% and 3%. Wine was also up by 3% and soft drinks by 1% but spirits were 11% behind the same week in November 2023 to continue a challenging year for the segment.
Rachel Weller, CGA by NIQ’s commercial leader UK and Ireland, said: “Growth of 0.7% isn’t much cause for excitement, but it at least shows suppliers and operators are hauling sales back into line with last year. Consumers are hopefully getting ready to release some pent-up spending over December, and it’s encouraging to see good LAD numbers.
“However, with growth coming from higher prices, it’s clear that volumes remain under pressure, and venues will have to work very hard to attract people out of home over the festive season.”
