Chopstix Group acquires Chozen Noodle
Last year the group launched its first holiday park location in partnership with Haven, and also works with experienced QSR franchisees such as Sparta Foods
Chopstix group has announced the acquisition of competitor Chozen Noodle for an undisclosed fee.
Chopstix Group is acquiring all of Chozen’s 27 sites in Motorway Service Areas (MSA), which are principally managed through franchise agreements with Roadchef and Moto.
The acquisition of these sites takes the group’s presence at MSAs to 53 sites and is an important step in consolidating its position in the UK.
The Chopstix Group has existing franchise agreements with Motorway Service Area operators including Applegreen and Welcome break.
Last year the group launched its first holiday park location in partnership with Haven, and also works with experienced QSR franchisees such as Sparta Foods.
Jon Lake, managing director, said: “We already know from the customer feedback and sales data of our existing MSA sites how well our proposition works in this category of site. With
more than 6.3 million people visiting Motorway Service Areas every week, this represents an
enormous opportunity and an important strategic acquisition for the business.
“All sites will continue to trade as Chozen for the foreseeable future and we will work with our franchise partners to determine a longer-term plan for each location.”
Menashe Sadik and Sam Elia, co-Founders of Chopstix, added: “Ever since we opened our first franchised site with Applegreen, we’ve known that Motorway Service Areas presented a huge growth opportunity for us. With our best-in-class processes, our business is perfectly suited to the franchise model, so we’re excited to be able to work with first rate franchisees like Roadchef and Moto.
“We’re looking forward to working together to make these new locations even more successful and profitable in the future.”
