Chopstix to open second Butlins site
The Minehead launch follows a highly successful opening at Butlin’s Bognor Regis last summer
Chopstix is opening its second site with Butlin’s with a launch at Butlin’s Minehead in time for February half term.
The location is the brand’s fifth new site this year and continues Chopstix’s impressive growth trajectory, with strong franchise partners.
The Chopstix site forms part of a broader £1.2m investment from Butlin’s to improve the food offer in the Boardwalk area of the resort.
The Minehead launch follows a highly successful opening at Butlin’s Bognor Regis last summer.
Full management of the Minehead site will be overseen by Butlin’s, with all team members, including 10 brand new hires, undergoing a full Chopstix induction.
Sam Elia, co-founder of Chopstix, said: “We’re delighted to be extending our partnership with such an iconic resort operator in Butlin’s. The first six months of trading at Bognor Regis has shown how well Chopstix works with Butlin’s and its guests, so I have no doubt the Minehead location will deliver the same, fantastic returns.”
Craig Goodwin, Butlin’s Minehead resort director, added “We’re really excited to be opening Chopstix in time for the busy February half term holidays. Following the success of Chopstix opening in Bognor Regis last year, we’re delighted to be bringing even more choice to our guests in Minehead. We know our guests want quality and value, so I’m confident Chopstix is going to be really popular with holidaymakers joining us on family breaks and Big Weekenders.
“The continued investment in our resort has allowed us to create more jobs and Chopstix gives our guests something different when eating on resort with great-tasting, quality products. Whether it’s refuelling at lunch or dinner or to grab a late-night snack, Chopstix offers variety and great value for money throughout the day.”
