Cinnabon launches UK delivery service

EG Group, the franchiser of US bakery Cinnabon, has announced the launch of its delivery service is to be rolled out across the UK. 

It is said that the news follows “considerable” demand from consumers. 

The newly launched service will reportedly cover mainland UK and will deliver customers their orders within 48 hours for all orders placed before 9pm. 

According to the group, customers can order ‘Cinnapacks’ of two, four or six of their favourite flavours, with further items to be added “in due course”.

The delivery service launch is reportedly the franchiser’s first e-commerce platform with a franchise partner, which is said to signal the group’s continued efforts to “provide customers with a streamlined experience and improved service”. 

The launch, coupled with EG’s existing nationwide bakery rollout, will also ensure UK residents and travellers can receive fresh products regardless of where they are located on the mainland.  

Mohammed Tayab, food and beverage director of Europe at EG Group, said: “We are excited to launch our delivery service across mainland UK to bring Cinnabon’s goodness to more customers across the country. 

“The launch strengthens EG’s existing foodservice offering and represents a significant milestone in our journey as a leading foodservice and retail convenience operator. We look forward to continuing our partnership with Cinnabon to deliver the highest quality products and better serve our customers across the UK.”