D2 acquires Almost Famous
Almost Famous announced in January that it was set to close after financial pressures became ‘stacked against’ it
D2, the team behind Liverpool’s PINS Social Club, has announced that it has acquired burger restaurant Almost Famous.
The group has acquired both the Manchester Northern Quarter and Liverpool sites, due to reopen Friday 21 and Monday 24 February respectively, and the Almost Famous branding.
The deal has been led by D2’s new managing director, and former Almost Famous operations director Daniel Kelly.
Almost Famous announced in January that it was set to close after financial pressures became “stacked against” it. The company said that the closure was due to lingering debts from the coronavirus pandemic, rising costs and fewer people being able to afford eating out.
Kelly said: “We’re buzzing to get Almost Famous back—hire as many of the old team as we can, get the grills on and the burgers flying out.
“I’ve been part of this brand and I know what it takes to maintain its bigger, better, and make-it-outrageous approach. We’re here to bring back the legendary AF experience—killer service, next-level food, and all the chaotic, messy, unforgettable vibes that made Almost Famous, well… Famous.”
The group also recently acquired the 60 Hope Street building in Liverpool to transform it into a ‘cosy pub’, The Dog and Collar.
PINS Social Club opened in Liverpool in 2020 and features 12 custom-built full-sized bowling lanes split across two floors. It offers a casual dining area, a karaoke booth, shuffleboard, pool, table tennis, beer pong and live music.