Hospitality sales rise ‘modest’ 1.4% in February
CGA and RSM have attributed the modest sales growth to patchy consumer confidence amid still-rising costs and economic and political uncertainty
Top hospitality groups across the country saw modest like-for-like sales growth of 1.4% in February, according to the latest CGA RSM Hospitality Business Tracker.
The data has shown a slow start to 2024 within the sector, following marginal growth of 0.1% in January in the wake of strong trading over Christmas.
CGA and RSM have attributed the modest sales growth to patchy consumer confidence amid still-rising costs and economic and political uncertainty.
The tracker has revealed that restaurants were the sector’s best-performing segment in February with like-for-like growth of 2.2%, followed by pubs at 2.1%.
However, bars suffered a 7.4% dip in sales, reflecting a squeeze on consumers’ late-night spending and a move towards earlier eating and drinking out. The ‘On The Go’ segment was also 0.5% behind last month.
Restaurant, pub, bar and On The Go operators performed “slightly” better in London than elsewhere in Britain, as companies within the M25 were 1.9% ahead of last year in terms of sales compared to 1.3% outside it.
Karl Chessell, director at CGA by NIQ, said: “Subdued trading in February shows consumers remain watchful with their discretionary spending. With costs still rising for businesses as well as individuals, margins are under pressure and some operators remain fragile.
“While the short-term outlook for hospitality is uncertain, underlying demand is good, and as inflation and interest rates hopefully ease and the Budget’s reduction in National Insurance contributions kicks in, we can be cautiously optimistic that people will start to loosen their spending over the spring and summer.”
Paul Newman, head of leisure and hospitality at RSM UK, added: “A combination of bad weather and dwindling budgets put a dampener on Valentine’s celebrations, continuing a disappointingly slow start to the year. February’s weak sales underline current challenges in the hospitality sector at a time of rising wage bills, rents, and rates, with the recent Spring Budget doing little to ease the burden.
“While there are signs for optimism in the future with inflation forecast to hit 2% in Q2, interest rates predicted to fall from summer and real wages growing for the rest of the year, the next few months will test many best-in-class managed groups and could see a further swathe of smaller independents give up the fight for survival.”
