KFC UK&I launches first nutrition progress update
For 2025, KFC aims to develop nutrition pillars in partnership with academics, nutritional experts and campaign groups
KFC UK&I has unveiled its first ever nutrition progress update, which tracks the progress it has made on nutrition across its menu and aims to increase transparency for consumers and wider industry.
The update has outlined KFC’s steps on its nutrition journey, which included reformulating its fries by removing around 13 billion calories a year from the menu. It also removed full sugar Pepsi from the menu in England, which amounted to roughly eight billion calories a year out of the menu.
In addition, KFC has also been building out its popular range of 500 kcal or less options with rice boxes, salads and twister wraps.
This first progress update marks a key step in KFC’s ambition to be “open and honest” about its nutritional journey, recognising the role that KFC has to play in helping more people have access to nutritious, good food.
For 2025, KFC aims to develop nutrition pillars in partnership with academics, nutritional experts and campaign groups, which will include increasing the number of non-HFSS menu items to 70% of the total menu through a combination of product innovation and reformulation of current menu items.
KFC also aims to develop a sales-based target for the amount of HFSS and non-HFSS menu items sold, working with external partners to shape the metrics of this target, as well as increase the percentage of menu items that meet PHE nutrient guidelines by 10% and provide food education programmes in five cities for 500 young people through the KFC Youth Foundation.
The chain will be reporting progress against its ambitions through an annual nutrition progress update.
Meg Farren, general manager of KFC UK&I, said: “We know it’s our great quality, finger lickin’ chicken that means people love KFC, but we also recognise that we have an important role to play in helping more people have access to nutritious food.
“We have made a start, but the fact of the matter is we’re not yet where we want to be on nutrition. That’s why we’ve decided to disclose our progress and plans through our new annual Nutrition Progress Updates.”
She added: “While we’ll never stop providing fried chicken across our menus, behind the scenes we’re continuing work on making sure that any trip to KFC offers great quality, fresh, nutritious options, at great value for customers. By being open and transparent about the action we are taking, we hope we can bring others on this journey with us.”