QSRP acquires majority stake in Chopstix
It will enable Chopstix to accelerate its expansion plans, enhance its digital and delivery capabilities, and introduce new menu innovations
QSRP has announced a strategic investment in Chopstix, acquiring a majority stake in the QSR chain for an undisclosed sum.
The partnership is aiming to accelerate growth and innovation for both QSRP and Chopstix across the UK and Europe.
The investment aligns with QSRP’s strategy to enlarge and diversify its brand portfolio into key growing QSR segments, and to strengthen its foothold in the UK market.
It will enable Chopstix to accelerate its expansion plans, enhance its digital and delivery capabilities, and introduce new menu innovations.
Alessandro Preda, group CEO, QSRP, said: “Chopstix has demonstrated exceptional growth and a strong consumer following in the UK market. This investment is a testament to our confidence in Chopstix’s potential to become a leading QSR player across Europe. Together, we will work to elevate the Chopstix brand and bring its delicious and convenient offerings to a wider audience.
“This agreement also marks the entrance of QSRP into the dynamic UK market, extends our brand portfolio into the pan-Asian and healthier-for-you cuisine segment, and strengthens QSRP’s position as a leading player in the European quick service industry broadening our proposition of burger, Original French Tacos, seafood, and coffee and bakery. Since the first discussions with Menashe and Sam, we understood we share the same passion and values.”
Menashe Sadik, co-founder of Chopstix, added: “We are thrilled to join forces with QSRP, a partner that shares our vision and commitment to delivering high-quality food experiences, underpinned by operational excellence.
“This partnership will enable us to scale our business and to drive the Chopstix experience to new markets in Europe. We look forward to partnering with the team at QSRP and delivering long-term growth and success for both our businesses.”
