Real Good Ketchup launches through Savona Foodservice

Condiment brand Real Good Ketchup will be launched through catering company Savona Foodservice following a successful trial in primary and senior schools last year.

Launched in retail in 2017, Real Good Ketchup was the first no added sugar and reduced salt ketchup to market in the UK and gained major retail listings throughout the UK and Ireland, including Morrisons, Co-Op, Ocado and Super Valu.

The brand is also performing well outside of the UK, particularly in the Middle East and America, having launched in Central Market and rolling out in early summer to further stores along the East Coast.

Founder Elizabeth Jones launched the ketchup – which has now been joined by a no added sugar Smokey BBQ variety – with the intention of creating an allergen free condiment. The sauce has no fortified or added vitamins or minerals and uses plant based ingredients. It uses sugar alternative xylitol (derived from birch and beech wood) and stevia leaf.

Jones said she believes Real Good Ketchup will replicate its retail success in the catering sector.

She said: “Having a background in the food industry and a son with severe food allergies, I set a standard at the beginning for Real Good being allergen free, containing no artificial sweeteners, having reduced salt and clean ingredients and I’m proud to say Real Good delivers on taste, quality and the full tomato ketchup experience.

“We are excited to be working with Savona, having launched into selected independent schools at the beginning of the year.”